Weskay Case Study

We were lucky enough to develop a whole new brand for Weskay. Weskay empowers leaders by supporting and guiding them to inspire and influence their own teams. And our job was to present Weskay in a way that elicits a sense of trust and professionalism while being modern and approachable.
 

Your logo is the cornerstone of your brand. It communicates who you are. People remember your logo, and associate it with your brand. That’s why it’s worth taking time to develop the right logo. Think of the following global brands: Apple, Google, Harley Davidson, Adidas… What comes to mind? Yes, you’ve got it. A clear, identifiable logo. But how do you choose the right logo for your company? There are several different styles you can choose from. Some logo design styles lend themselves to certain brands better than others and there are factors that will determine which style is best for your brand. Here's a breakdown of the different logo styles, and which businesses they are most suited to.

How Logos Are Made

People don’t often get a behind the scene look at the logo design process unless they’ve committed to going on that journey for themselves. So i thought it would be interesting to take you through a real life rebranding project and show you what’s involved in designing a logo from the ground up.

Here you will see;

When it comes to branding, we need to make decisions about how to present ourselves, and our business. Here we will discuss the pros and cons of merging our passions, or keeping them separate, so you can make a decision.

Last week i showed you some examples from big brands and explained Why You Need a Responsive Logo.  This week I’ll show you how a Responsive Logo can be achieved for your logo. 5 techniques to make your logo responsive.

It’s true that most designers swear by the phrase ‘Less is More’. I’ve had people roll their eyes at this phrase as it’s often the opposite of what they think they need for their brand. What used to be a designer's personal preference, is now becoming a necessity for most businesses. And it’s not just a passing ‘trend’. Due to the rise of flexible screen sizes, tablets, phones and devices, ‘Less is More’ is a necessity and you’ll see below how some of the big companies are taking this approach and stripping back their logos to give them way more flexibility.

I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd. It sounds like a great idea and very appealing to get hundreds of ideas for very little money, so before spending your money, read this article and think about what you’re actually paying for.

Thinking of a great business name and getting a logo designed is only the beginning of the branding process.

Being unaware if your name or logo is infringing on an existing trademark could not only cost you money but could also lead to a potential lawsuit. Ouch!

What is my Unique Selling Proposition and why is it so important?

Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the market place and allows you to win sales accordingly. Without this your marketing activities will lack focus as will your management and staff.
 

The importance of maintaining a consistent Brand

There is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding. The building blocks are basically the same whether you’re a start-up or a well-established business.